SEO is one of the most important aspects of digital marketing. It helps businesses to rank higher in search engine results pages (SERPs), which in turn helps to generate more website traffic and leads. In this article, we will discuss the importance of SEO for business growth, and we will also provide some tips on how to improve your SEO rankings. Importance of SEO As we mentioned earlier, SEO is one of the most important aspects of digital marketing. Here are some of the reasons why:
- SEO Helps to Generate More Website Traffic
- SEO Helps to Increase Brand Awareness
- SEO Helps to Boost Conversions
According to a recent study, a whopping 81% of the total U.S. population uses the Internet. This number is growing by the day.
As a business owner, you should understand that the more traffic you generate, the greater your chances of reaching new customers. These customers are the ones who have a genuine need for your products or services.
Even though you have an excellent product, you still need to generate traffic in order to bring more customers your way.
SEO Helps to Generate More Website Traffic
Let’s take the example of an online store that sells dog food. The owner of this store only has one product. The product is good and it is relatively inexpensive. However, the owner knows that he needs to drive more traffic to his store in order to improve his sales.
He decides to optimize his store and the first thing that he does is to optimize his product page.
The only thing that he wants to achieve is to drive as much traffic to his store as possible. To make sure that his target audience finds his store, he makes sure that his product page has relevant and appealing images and content.
He also makes sure that the writing on his product page is well-written and interesting. He makes sure that the product description is long and detailed. He also makes sure that the product page has an appealing title.
All these small yet important details help the store owner to hit on the top of the SERP on Google hence he generates more traffic to his store.
SEO Helps to Increase Brand Awareness
After optimizing his product page, the owner now has a good idea of how to generate more traffic. He realizes that his clients are having a trust issue, so he decides to add a review section to his homepage.
He also adds a call-to-action button in the review section of his website. This will help to drive more trust in his store.
As you can see, optimizing your keywords and creating a good content strategy is a must to ensure that you are getting a steady stream of customers at a consistent pace. It’s simply called the On-Page Seo strategy. However in this way, he is able to increase his brand awareness, and ultimately, he is able to increase his sales.
SEO Helps to Boost Conversions
As we mentioned in the previous section, 81% of the total U.S. population uses the Internet. This number is growing by the day. So there is a huge potential customer base for your business.
If you are interested in boosting your conversions, then you should make sure that your website is well optimized. Focused on the right keyword and make sure you have a good sales speech.
Generally, an eCommerce store converts about 2-3% of its total traffic volume. But if you are on the top of Google’s first page then it might exceed 4% plus conversions. So make sure to have a well-optimized catchy Title for your product page.
However, there are many factors that will determine whether or not you will be able to convert more customers. If you are interested in increasing your conversions, contact us now.